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Super Smash Bros. success due in part to eSports, livestreams, Nintendo exec says

With the recent release of Super Smash Bros. for both the Wii U and 3DS, Nintendo has seen a marked increase in hardware sales of the aforementioned consoles, not surprising due to the fact that Super Smash Bros. for the Wii U is currently the most successful Wii U launch title in Nintendo’s history – selling nearly 500,000 copies (both physical and digital) within the first 3 days of its release.

In fact, the Super Smash Bros. franchise is nearing 15 million total copies sold at the time of this writing.

Yet, according to Nintendo’s executive president of sales and marketing executive, Scott MoffittSuper Smash Bros. did not get to where it is today simply by the merits of its franchise, however impressive or numerous they may be. pointing to the role that eSports has played into Super Smash Bros. immense success.

Read more information about the impact eSports had on Smash Bros. after the break.



Super Smash Bros. Success Helped By eSports

Super Smash Bros. 3DS Wii U eSports Hype 3

To preface the following, as a marketing tactic to increase awareness for the recent Super Smash Bros. launch (the first SSB game in 6 years), Nintendo took to the eSports gaming circuit, hosting a Super Smash Bros. tournament at E3 and employing livestreaming as a way to share the game with Smash Bros. fans worldwide.

The plan was successful, with the game becoming quite popular in the eSports community. While the Smash Bros. franchise may not the go-to fighting series for professional eSports tournaments, it has received its fair share of love from the eSports community throughout the years. 

In a recent interview with the aforementioned VP of sales and marketing at Nintendo, Scott Moffitt, he touched on the impact that eSports has had on the most recent Super Smash Bros., Moffitt emphasized that gamers’ demand for a new entry into the Smash Bros. franchise was, in a manner of speaking, “repressed,” and that eSports assisted in re-bolstering their love for the series – preparing the gaming community for what turned out to be a remarkable launch for the latest entry.

Furthermore, Moffitt stated that he believed that Super Smash Bros’ record sales for both the Wii U and 3DS iteration are due largely in part to the pre-release awareness (such as eSports and livestreaming) that Nintendo employed to promote the game. 


What are your thoughts on the impact that eSports has had on SSB‘s success? Do you think the game will ever take the proverbial throne of “Best Fighting Game Ever” in future iterations? If so, why? If not, what game is the best fighting game in terms of eSports?

Let us know in the comments section below! As always, stay tuned to GamerHeadlines.com for the latest in video game and technology news.