They’re a slippery bunch of fellows, we’ll bet. Online porn website YouPorn has sponsored a Spanish eSports team, previously known as Play2Win and now known as Team YP, to take part in the Gamergy eSports competition in Madrid.
The team, founded only last July, will be playing DotA 2 in the tournament, and they also have trained in League of Legends, Call of Duty: Advanced Warfare and Hearthstone: Heroes of Warcraft. The team’s full roster is as follows:
Brad Burns, YouPorn vice president, made the following statement following the announcement, clearly excited for Team YP’s chances:
“We’re so psyched to finally make our official entry into gaming and eSports. This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition at this year’s Gamergy event.”
Burns went on to state that while he recognizes the challenges and taboo surrounding sponsorship from an adult entertainment website, they can offer large scale exposure from their immense user base, and because of the nature of their business they have to be creative in their forms of advertising:
“We’ve got a lot of resources at our disposal. As far as what we can offer that other sponsors can’t goes, is exposure. Any player or team that signs with us will not only garner a lot of media attention, but will also be actively promoted to a captive audience of 20 million visitors every day.
“There is no question about it. Being an established adult brand, the stigma surrounding our industry is something we have to deal with all the time. It’s nothing new to us, and we’ve never let it stop us before. If anything, it forces us to explore and be more creative in our marketing efforts than any mainstream companies.”
We’re pretty confident there’s a large overlap between the gaming community and viewers of online pornography, so this is pretty smart advertising on YouPorn’s part. I scratch your back, and you scratch mine… so to speak.
What do you think about a large pornography site sponsoring an eSports team? Does pornography have any place in gaming culture? Let us know in the comments.
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