Electronic Arts is returning a pretty substantial portion of its portfolio to its fiercest rival in Valve’s Steam, the two company’s announced in an annoyingly friendly joint statement earlier today.
As seeing two industry giants with way more resources than checks, balances, or many other meaningful competitors getting all buddy-buddy is rarely good news for consumers.
So, it’s pretty fair to assume we won’t be too thrilled with however this newly restarted relationship ends up progressing. Because out of two companies worth tens of billions of dollars each and us, worth like,…$724… and 32 cents, according to Steam Calculator, you have one chance to guess who’s getting burned once this rekindled love affair reaches its inevitable boiling point.
Well, I don’t know what to do with all these vague analogies, either, but I’m not the one buying up all of online ad space in order to advertise my brand-new FIFA 14.7, out now at $70. So, yeas, Star Wars: The Old Republic is back on Steam, which is nice and convenient, but EA seems all nice and cozy as a result, which should make your monkey brain go “hol’ up” faster than you can say “creating shareholder value through more aggressive recurring revenue prioritization.”