Video ads for Instagram have been made available after the six months of doing beta testing. According to the reports of AdWeek.com, the Instagram that is under facebook ownership had deals together with Activision, banana republic, Lancome and CW with Disney Show to be given a spot of 15 seconds for auto play video. The ads are expected to start to show on the timeline in the near future and it will roll out officially in the coming weeks.
Instagram had already sponsored the photo ads to be implemented. The sponsored ads should continue to make the social media for photo sharing free app. AdWeek had now stated that the new video ads are going to be released so that they can promote the new products to that their sponsors had made available. They are also going to have a complete breakdown for every advertisement that they will post.
Disney
Disney is going to be promoting the new movie called Big Hero 6 in its theaters in November 7. Within the ads, the animated character of the film do post the selfies themselves using the Instagram Fashion
CW
The CW is going to use the Instagram for promoting the new series called The Flash” in bursts of short videos.
Activision
This company is going to promote the live action ads of Call of Duty: Advanced Warfare
Banana republic is a clothing video company and it gives the users a look behind the scenes on the company with the sketches in the holiday fashion. It is going to feature the video flips within the sketches in a fast motion and it is using effect of time manipulation which is popular with the first standalone app of Instagram: Hyperlapse.
The new video is the best and the innovative way that the company may reach out to potential and old consumers. It is expected that the new video ads give the users the option of hiding the ads if it is similar to the photo ads. Facebook had tried different ways to attract many advertisers to get the revenue. The remaining is to hope that Instagram will not have too many invasive ads as its owner.
The Instagram is a photo sharing network and it has already been posting the photo ads in the news feed of the users from 2013. Now with the Instagram videos, it is taking the commercialization to a new level. The company had been testing the features of these video for around six months and the video had already been pushed to the targeted users.
Even if the network said that it is starting with some companies, the users should expect to see more video ads as the network will take new ads for other companies. The first ad to be posted on the social network was from a renowned fashion design of Michael Kors and it was about a jewelry that was inspired by Paris. Many people liked the ads but others become angry by it because they did not like the idea that Instagram is being commercialized.