Apple introduced iTunes in January 2001, so that Apple users can purchase and download different applications. iTunes 12 is the most recent version of iTunes, which was released on 16 October 2014. Apple iTunes digital music deals have now come down, falling more than 13 percent overall this year. A year ago the sales of music from iTunes dropped shockingly dropped for the first time since the day it is launched at 2.1 percent.
Presently Apple is trying hard to patch up its Beats Music application and have plans about re-launching it maybe sometime in next year with iTunes. The organization is likewise apparently trying with recording companies to let membership costs down to at any rate $5 a month. This cost compared to the present cost of $9.99 a month that Spotify charges for its premium services.
According to the report of the Wall Street Journal that this present year’s decrease in worldwide use of iTunes music mirrors household decreases. The revenue from total downloads from U.S. has come down with 12 percent in the first half of the year 2014, as indicated by the Recording Industry Association of America. Yet a 23 percent hop in paid-subscriptions service income helped overall revenue from digital has marginally increased to $2.2 billion in the initial six months of the year.
Apple also released iTunes Radio in the previous year– which is very much similar to Pandora that allows users to make customized radio stations depending on the songs or artists they enjoys most to listen.
Though android has taken over the iOS, but still the number of total application available with iPhone is more than 10, 00,000 while with android you have only half of that number. With the efforts made by Steve Jobs, Apple did make the difference in the world and took over every other operating system. The time apple was launched, Nokia was the world in mobile phones devices, but with the launch of iPhone, it took over the Finnish giant Nokia, in the same way Nokia beaten up the Motorola. This is where business model innovation requires. As numbers of iTUnes total sales decreased, Apple is now making another innovation that will again put it into the market. Since its launch, Apple has introduced so many gadgets including, Smart phones, Laptops, Computers, Tablets etc.
Though the total sales of iTunes have come down in the first half of 2014, but the company is trying hard to up its sales. I am sure that the kind of efforts Apple puts to reach the market and innovates something new with best user experience; it will again hit the market with the bang. Apple offers its users suitable security. The company uses every day to make something and innovative for its users. That is why we believe “Apple is for Classes and others are for masses”. The efforts Mr. Jobs had put to make this innovation possible can never be underestimated.