[dropcap size=dropcap]T[/dropcap]he entire gaming industry has never seemed to have seen better financial times. We have received reports that publisher Activision Blizzard’s latest first-person shooter has made the big figure in sales revenue. Please do note that this indicates the sales only from copies that have been shipped to retailers and not necessarily to the players.
Call of Duty: Ghosts was released on the 5th of November worldwide for the PS3, Xbox 360, Wii U and windows platforms. Thus it managed to exceed $1 billion in retail sales within 24 hours of its release. In comparison Grand Theft Auto 5 managed to make $800 million in its first day sales.
The high sales figure is owing to the retailers who plan on stocking up the inventory so that they may not have to turn back customers who are expected to go out and buy the game in huge numbers. However, there were no noticeable gains in Activision shares on the NASDAQ which remained at $16.63 per share.
Ghosts is the tenth instalment in the highly successful Call of Duty series of games. Developer Infinity Ward has kept most of the gameplay mechanics same as the previous ones in the series although this edition features some varied modes in multiplayer.
The overall euphoria surrounding CoD: Ghosts has been exceptional as in many cities all over the world like San Francisco and London, eager fans have waited all night to be the first ones to lay their hands on the game-copies.
Activision even hosted a pre-launch party in London aimed at generating hype over the release of their latest block-buster action shooter. In retrospect, just last year, Call of Duty: Black Ops II had managed to surpass $1 billion in sales in 15 days. So we have to agree, this is a huge jump for Activision.
