While messenger apps such as WeChat, Whatsapp, and Kakao are dominating the global texting industry, Tango is continued to be the most sought after in the western arena.
One of the fastest growing internet based texting apps is taking the viral world by storm. Tango has hit as, Road Riot reaches 1 million downloads. Road Riot is amassing online active players rapidly each day to their social platform. Tango, the U.S. based company, has acquired $215 million in investment from major online retailer, Alibaba, which has turned the business world on their heads. Tango has lately been zeroing their efforts to position their platform competitive player, by introducing games to compete with the likes of Facebook social media app. Facebook solidified their number one position after they built their social platform with enticing games, with titles such as Mafia Wars and Farmville with the help from overnight success, Zynga games. Social networking players are able to login every day to play their favorite viral games while accumulating traffic to the social networking platform. Recently, Tango has caught on to the game while a little late, they are beginning to introduce new games to capture the attention of their growing audience.
The New Priority is Gaming
Their massive hit, Road Riot was created as Spy Hunter tribute, which has so far amassed over 10 million downloads from users of the popular site. While success is usually not based on the number of downloads, the number of active players that log on every day plays a significant role in measuring success for the growing company. During the U.S. Labor Day holiday of this year, Road Riot got a huge push in the Google Play Store to the number #6 position in the country.
In trying to strengthen their position, Tango has been vigorously pushing for their players to integrate their games with their texting app in order to become a part of their 250 million growing audience of users. Tango has actively pushed their content through gaming updates, player invites, gifts, and push notifications to help gain recognition for the developers, as well as the company. Lately in encouraging their drive to dominate the gaming arena, Tango, with the help of a $25 million investment, has introduced the Global Games Fund. With their push and an attractive pay, they have attracted nearly 100 developers and a growing crowd in showcasing their products.
Tango’s vice president speaking on the games publishing, “We are always keen to form a strong bond with Road Riot and developers is an example of the level of success that we could achieve with our platform. We plan to expand further and introduce more viral games that will keep people entertained on the go, adding more value to our customers.” There is a change coming to the social network arena, and Tango has emerged a strong player.
