Amazon’s endeavor to reach into the world of smart phones has been back fired. The online retailer has supposedly taken a $170 million write down in the last quarter for ‘the stock assessment and supplier responsibility costs. Amazon presently has $83 million value of unsold Amazon Fire Phones, which equivalents to around 300,000 unsold gadgets.
Since its release in July, the Fire Phone has just sold an unpleasant measure of 83,000 gadgets. A month ago, the organization cut the Fire Phone cost from $200 to .99 cents with a two-year contract, trusting it would inspire people to buy it.
With Samsung being the main leader for Android devices, and the way that Apple recently launched iPhone 6 and iPhone 6 plus, there should not be any surprise that why the Amazon cell phone fizzled. An alternate purpose behind the failure of this device could be that is accessible only through At&t, while other companies are offering their smart phones with various service providers. Shoppers simply aren’t aroused to buy the cell phone Amazon brings to the table.
Amazon, the well known organization in the world, but it is new to the market of smart phones. The company was established as a online book store and now one of the biggest e-retailers in the world. With the popularity its services, company tried to experiment in smart phone market but it resulted in failure as it has to survive the world where the giants such as Nokia, Motorola got disappeared. In this competitive market, one has to come with amazing services with the best possible price. Though the company revised the cost of its smart phones but it was only available with limited service providers while others are offering their cell phones with various service providers.
The phone is different with other smart phones in a way that it offers 3D- enabled devices. The fire phone offers 4.7 inches LCD screen with Gorilla Glass 3 which displays the pixel density of 315 ppi. This really sounds fascinating. Amazon has done real hard work make this phone but its not really easy to survive in this smart phone arena. Samsung is the only one who is leading this market, as it always put emphasis to develop new techniques and tries to offer latest technologies to its users. This only company offering mobile devices from the cost of some dollars to more than 1000 dollars, which means company, is targeting each and every individual. This is the reason why most of the people are inspired to buy the smart phones from Samsung.
Amazon is the leader in the online market and serving people more than anyone else. It has been offering its services to more than any other e-retailers. Though the concept of Amazon Fire has become failure but still there are more chances that company will come with bang. I must say, this time it will really make the difference. According to the report Amazon has still $83 million worth unsold smart phones.