For people who use Viber as an instant messaging tool in their phones, this text brings them good news. This provides every reason to as why they should continue enjoying the services provided by Viber. All this is as a result of its recent partnership with Disney which provides viber users very many packs of stickers which features Mickey Mouse among other classic characters. The first stickers pack to be introduced is an array very colorful stickers as well as messages featuring very many common characters like Mickey Mouse and Donald Duck. After a very short time, several more packs are expected to be produced and made available. Mark Hardy who is the senior most marketing officer of Viber has said that this group of developers has been thrilled to introduce this iconic character to the sticker collection so as to send fun messages to friends since many people like Mickey Mouse. This will also sent other friends of mickey a message to also come up with some applications for their own.
Apart from providing services related to instant messaging, Viber is also a leading communications platform with the ability to provide voice and video calls in very high sound and video quality. Some of its greatest rivals of all times include WhatsApp, kakaoTalk, FireChat and LINE among many others. This development company is based and registered in Cyprus and has other development centers in Israel. Another development center is placed in Belarus. This app is also available for download and comes with several in-app purchases that are a very viable source of income. This is because such things as sticker are sold to other companies which pay dearly for them. An example is the pack of application stickers which were previously sold by LINE to earn it a revenue of 20% its total revenue in the year 2013. The addition of these Disney packs is therefore one of the strategies laid by Viber in order to increase its revenue.
In 2013, an electronic commerce company that is based in Tokyo called Rakuten announced that it had acquired this Viber for more than $900 million. Rakuten is an electronic commerce company which also owns very many other applications apart from viber. Some of these companies include Buy.com (currently called Rakuten Shopping), Play.com based in the UK, ViKi, a video streaming website found in Singapore among many other applications.
In the start of this year, TextPride, a New York-based company which deals with licensing had included a hit movie called Frozen as part of its portfolio. This movie is a production by Disney. This gives users a chance to add stickers which have totally exclusive frozen art onto their applications. The first mobile phone messenger to get this pack of frozen stickers was the Blackberry Messenger. Other applications then followed latter on. TextPride also received stickers from many other licenses like Toy Story, Sega and Hearst. The good news is that this pack of Mickey Mouse sticker is currently available for download into Viber for as little as $2.