Shazam, a mobile app that recognizes music and TV around you has just stepped into an all new arena due to its partnership with Sun Broadcast Group to launch the Shazam for Radio version of the app. Sun Broadcast Group currently covers more than 8,000 radio station across the length of United States. Shazam is a favourite among users for music identification as well as for exploring, purchasing and sharing the music content. But with this new venture, it is moving to a more interactive and customized music experience for radio listeners as well as their advertisers.
The Shazam for Radio app enables Shazam to deliver customized content experiences to the users as well as creates new streams of revenue for the radio stations. Through this app, the radio stations will be able to promote their content directly to the users’ device, irrespective of the place where the user is located while listening to the music on that radio station. This is sure to be a pleasant experience for radio listeners. With just a click of a button, they can have all the information they need about the music playing on the radio with the help of Shazam on Radio. The information displayed will also not only be limited to the regular music information like the radio personality currently playing, but would also social network campaigns and promotions. This not only brings to the knowledge of the user of the app, the various services or products advertised but is also a very effective marketing tool for the advertisers to cash in on.
Jason Bailey, the CEO of Sun Broadcast group has lauded the partnership with Shazam, saying that this is a step towards securing the advent of radio in this new digital world. Shazam currently boasts 100 million users. And now, all these users will be able to instantly connect to their favourite radio station with the help of Shazam for Radio. As a promotional gimmick, Sun and Shazam are also planning national count-down shows for multiple formats based on the results for Shazam in each different market.
Starting off as a small company in 1999, Shazam has certainly climbed up the ladder to claim the top position for interactive music experience. In fact, the whole idea of an app which identifies shares and explores music has caught the world’s interest to such an extent that companies like Google and Siri are now copying the services provided by Shazam so as to provide information on music to their own users. And to meet this competition, Shazam too needs to adapt and evolve according to the newest emerging fields of consumer interest. They have already created a niche for themselves in the music market, and the partnership with Sun Broadcast has given them access to millions of radio listeners. There can be no doubt that Shazam is definitely on the fast track to success. This partnership will surely be one of the many that Shazam will enter into in the future. And it’s a win-win situation for all!