Jack Tretton, the former president of Sony Computer Entertainment America, (SCEA), who left the position earlier this year, has joined Artificial Intelligence developer Genotaur. President and CEO of Genotaur, Tony Simpson, commented on the acquisition, stating:
“This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entrainment business. Jack’s experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur. We are fortunate to have an executive of Jack’s knowledge and experience base on our team.”
Tretton, who joins Genotaur as a member of its advisory board, went on to add:
“Genotaur has an incredibly impressive array of resources and expertise that will greatly enhance the way consumers interact with technology. I look forward to sharing my passion for bringing interactive entertainment and cutting edge technology products to market with the team.”
Jack Tretton joined SCEA in 1995, and was involved with the launch of every Playstation to date in North America. He was made President and CEO of Sony in 2006, and remained in the position until earlier this year. This is Tretton’s first role since leaving Sony, and a big-name acquisition such as this could propel Genotaur forward in the technology market, particularly with relation to video games, an area that Tretton has been heavily involved in for the last two decades.