Evernote, a digital app that is designed for notetaking and archiving, has made a public announcement regarding its plans to expand their business further and with this plan, they have declared that an office in Australia would soon be established.
The company in subject, whose headquarters is situated in California, has opened up a branch in France in recent times. Now, they seem to think that Australia would be the next logical step in their expansion into the global market.
In an interview held at Evernote’s yearly convention in San Francisco earlier this October 2014, the Chief Executive Officer (CEO) of the company, Phil Libin, was questioned by IT Pro thus revealing the reason behind the decision of the company’s chosen location.
Libin says that their interest in Australia comes from the fact that they have discovered a lot of developers and engineers that are both talented and unemployed. In the corporate world wherein technological associations are fighting over talented employees, Evernote sees Australia as the perfect country to open a branch in as they could easily gain access on the nation’s untapped talent.
Evernote, which already has existing branches that are based in countries around the world, namely Beijing, China, Tokyo, Japan, Seoul, Korea, Taiwan and Singapore, has already amassed over 100 million subscribers from all over the world. The app budiness has also exposed plans to open up a branch in India, but only after the current project they are working on. Also, as stated above, they have just established an office in France, mainly because of the fact that a lot of companies have been leaving the vicinity, resulting to an excessive number of obtainable talent.
Having over 35% of the app’s users living in the area of the Asia Pacific, this data has proven that making an expansion to the Australian region is a smart and profitable move for the company. Libin also states that the country has the possibility to turn out to be a center for both creativity and entrepreneurship within the incoming years.
In actuality, the digital app company already has connections within the country of Australia as they have previously purchased Skitch, a famous photo annotation app, from its Australian developers back in 2011. The plan of expanding is due to generate a variety of jobs and also add to the presence of Evernote in the country.