Here’s a new one. Edge shaving gel and Ubisoft have teamed up to provide DLC gear in Assassin’s Creed: Unity when you purchase limited edition Edge products featuring the Assassins. You can see the original Facebook post from the Edge Shave Zone below:
As you can see in the ad, the three available items are a sword, armor, and Assassin’s hood. Fun times. We’ve already seen some AC: Unity footage that shows Arno moving through time, so I suppose a modern scene with Edge product placement where you see him shaving using Edge gel is not out of the question.
Sharp-witted commenters on the web were quick to point out that as Edge is a shaving gel geared towards men, women are being excluded from this promotion, which immediately reminds one of the controversy surrounding Ubisoft’s unfortunate PR regarding their decision not to include female Assassins in the game. Gillette, take note! Female Assassins want cool shit too.
Of course, the best part of this promotion is the puns it promotes, “Assassin’s Cream: Close Shave” being one of the more obvious ones. Frankly, I feel like you can’t be a male Assassin without a little bit of scruff – “Nothing is shorn, Every beard is permitted.”
Assassin’s Creed: Unity comes out this November 11th for PC, PS4, and Xbox One. Keep an eye out in your local pharmacy for these limited edition cans of sweet, savoury DLC.
Do you feel like this promotion will be effective? Got any solid Assassin’s Creed: Unity shaving puns? Share your thoughts with us in the comments!
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