The GTA 5 sales-train seems to be chugging along quite well and it’s not showing even the slightest hint of slowing down. It was already able to sell 11 million copies on its opening day and generating sales of $1 billion in just 3 days to clinch the title and record of the fastest selling entertainment product in history.
Now news is pouring all over the Internet that Grand Theft Auto 5 has managed to sell a whopping 29 copies to retailers all over the world. By doing this, it has managed to comfortably exceed the total selling figures for GTA IV in just about less than six weeks since its launch.
The game’s publisher, Take-Two Interactive, reported in its quarterly financial results that there were net revenues totaling $1.27 billion for the fiscal Q2 2014 that ended on September 30. The company made profits of $325.6 million during the quarter alone!
To exactly comprehend these figures, just last year during the same quarter, the company posted revenues of $288 million with a relatively measly $10.2 million as profits. So what has changed during this one year? The answer is undoubtedly GTA 5.
Take-Two CEO Strauss Zelnick said in a press statement that, “The title received stellar reviews, shattered entertainment industry records, and has already sold-in nearly 29 million units to date.” He went on to add that, “The extraordinary success of Grand Theft Auto V illustrates the positive momentum in our business and consumers’ enduring appetite for the highest-quality interactive entertainment.”
Strauss also talked about the timing of the game’s release, “I think the release window for GTA V was phenomenal. There was an enormous installed base, massive anticipation and virtually no significant competitive releases,” he said.
Strauss made an important point that the decision taken by the company to release the game on the current-generation consoles rather than wait for the next-generation of consoles to come out was a very crucial one as it enabled them to not waste time with the future proceedings and instead cash in on the present. Great move we say!