Belgian operator BASE and Spotify have partnered and came up with Party Drone which is an aerial drone equipped with a sound stereo that has the capability of delivering a user’s own personalized favorite music track. The partners have decided to no longer use the famous quad copter model and opted for a new ‘hexacopter’ paradigm. BASE came up with a drone that is prepared with a light carbon case which contains an LED lightshow flying above the head synced to your favorite music plus three 450 watts speakers and an amp.
How Party Drone Works
Below the drone is an LED lightshow that grabs the attention of concert or festival goers that give the Party Drone an extra appeal. It’s not really thoroughly explained as to how the drone tracks people but the idea behind it is that when you buy a ticket to a certain festival or concert that is sponsored by BASE and Spotify, you will be asked to provide your favorite music tracks to the festival playlist of BASE on Spotify. Now with your ticket, you would go to the event and then you will be tracked down using a special phone identification number while it hovers a little over you. This way, it will match you to your selected music and have your chosen tracks played simultaneously on your way to the entrance of the event. What this gives every participant is an opportunity to have their favorite tracks played with a personalized sound stereo.
Reaction of Festival Goers
It is great to have your favorite tracks played in an event that you participate but according to those who’ve experienced it, they think that the idea of knowing that they’re being tracked down is a bit scary. Yet overall, everyone would go crazy if their favorite tracks are played simultaneously from the drone hexacopter upon arriving to the festival. It would be such a surprise and an experience you would not forget.
The Party Drone promotional test of BASE and Spotify is definitely great with it establishing an innovate method of improving the experience of music festival participants. It is indeed an entertaining way of introducing a brand and engaging its potential users.
If you haven’t gone to an event, a concert or a festival sponsored by BASE and Spotify recently, make sure that you do for you to have a good idea how the Party Drone works. Who knows if you would appreciate it like many other outdoor concert and festival goers do?