Ubisoft, this hurts me more than it hurts you. In the wake of the unfortunate launch of Assassin’s Creed: Unity in which the game was plagued with performance issues and all manner of glitches (see the amusing compilation video below), Ubisoft stock dropped 9.12% to $3.29 today compared to the previous day’s closing price of $3.62 on NASDAQ.
Assassin’s Creed: Unity released yesterday and was immediately mocked across the internet for all of its many bizarre and immersion-breaking glitches, and many wonder if Ubisoft’s embargo on game reviews was put in place so as to not hurt sales of the game on opening day.
Aside from the performance issues, the game has also been accused of having a lacklustre story and not proving much in the way of innovation for the series, earning only a 76 on Metacritic for Xbox One, though it earned a slightly higher 81 for the PS4 version.
Shigeru Miyamoto once said, “A delayed game is eventually good, but a rushed game is forever bad.” Seems that Ubisoft needs to be a bit more careful in the future. Their other triple-A launch title for this month, Far Cry 4, is set to launch on November 18th, and hopefully will be a much stronger product than Assassin’s Creed: Unity to help restore faith in Ubisoft stock.
https://www.youtube.com/watch?v=-PkzIGSyjLQ#t=218
What do you make of the decline of Ubisoft stock? What lessons can they learn from this? Do you think Far Cry 4 will salvage the stock price? Let us know in the comments.
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