Used games have been a hard button issue over the past couple of years. While gamers view used games as a way to control their purchases, developers and publishers deem them detrimental to the industry. Because neither developers, nor publishers receive any of the money generated through pre-owned games, most seek a digital only future. Companies such as GameStop rely on those pre-owned game sales, as they make up over 50% of their profits. With the introduction of Walmart into the used game exchange, the time for a digital only future may be closer than many believe.
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Walmart entering the used game market should only spell trouble for other used game merchants. The retail juggernaut has stated it would be offering competitive prices for pre-owned games. They also have a distinct advantage over already popular used game establishments such as Gamestop. Trading in games at Walmart yields a Walmart gift card which could be used on anything in the store. Because Walmart offers a variety of goods, a gift card there would offer a more appealing choice for consumers. Only time will tell how they will truly affect the used game scene.
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Many have already adopted the idea of a digital only future. Games on the Xbox One and PS4 have already become available digitally on the day they’re released. While Sony has been reluctant to push for a digital-only stance, Microsoft has made some attempts to lure in consumers. As Walmart’s used game department takes shape, both Sony and Microsoft will be forced to make a decision. Walmart sees millions of shoppers daily. Their pre-owned game department would prove a real threat to both developers and publishers. With recent studio closures and publisher bankruptcies, a digital-only future would provide a well needed boost.
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In order for more people to adopt a digital only future, requirements will need to be met. Hard Drives would need a significant boost in available space. They would also need to be priced accordingly. Asking consumers to switch to digital only, while charging a ridiculous amount for storage space, sounds implausible. Digital games would also need a price reduction. Used games have become more popular in part due to their affordability. A digital trade-back program should also be considered. Offering consumers flexibility with their games would make for more satisfied customers. There’s promise in a digital future, but only if it works for the gamer.
Digital games will eventually replace the conventional hard copies. The question will be, how far down the line? Walmart offers the biggest threat to push these companies into that direction. Whether it will happen soon, or in a couple years down the line, digital gaming will become the norm. Will Walmart push this inevitable change? Only time will tell.