It seems as though Microsoft is offering select Xbox 360 owners the chance to upgrade to an Xbox One – with an extra $75 thrown in. While this is pretty good value for the customer, especially the “very best customers” at that, it raises a few questions over how Microsoft’s latest console is fairing, namely in sales and popularity.
According to a user on NeoGAF, who found the message upon logging onto their Xbox 360, Microsoft is throwing in the value of a free game-and-a-bit (judging from USD value) if users decide to upgrade to an Xbox One. Citing the user as “…one of our very best customers,” the message begins with a heartfelt “Thanks for being an Xbox fan”. It states further down that the $75 code is redeemable on the Microsoft store with games, add-ons, movies, “and more”.
As the title suggests, there are definitely two ways of looking at it: is this a clever move on Microsoft’s part? Or are they throwing money into the air to get more sales? Free money is a pretty good incentive for people to upgrade to an Xbox One, especially if it equates to a free game or a slew of digital content. That being said, Microsoft is notorious for throwing money around to sell consoles, so we’ll have to wait and see if many people take advantage of it. Currently, this opportunity is only available in the US.
It’s no secret that a large percentage (approximately 31% as of last month, according to Kotaku) of PlayStation 4 users previously owned only an Xbox 360 or Wii. This is a large portion of Microsoft’s previous audience that have since sought shelter under Sony’s banner, while an even bigger number have yet to upgrade to next-gen at all, and still play their Xbox 360 over an Xbox One. Microsoft’s aim is to tap into both these audiences – to reclaim their lost customers and entice those still sitting on the fence.
In my opinion, I think the move is risky and bold on Microsoft’s part – but it definitely comes from the right place. Many may consider this a money-hatting solution, but the fact of the matter is that they are rewarding their most loyal customers who have yet to upgrade. I consider this a step in the right direction, as far as enticement goes. Combine that with a Kinect-free bundle and potential customers can buy a cheaper Xbox One with one-and-a-bit free games.
Whichever way you look at it, that sounds like a pretty good deal to me.
