Recent research has shown that Play store was the most preferred to many with its downloads shooting to sixty percent as compared to the Appstore. With this gap, it was seen that the apps still made more money and huge profit margin. This difference was seen to be resulting from the growth in most android devices and access of internet, especially in developing countries where willpower to pay for the apps is minimal. Google play gets much of its money from games, though most games available on the Appstore cost very little.
What is really marketing and making money for appstore is the increasing communication level especially social media i.e. Facebook twitter and even Instagram. Facebook has since expanded by giving the messenger its independence and also its own independence application.
The income figures that are shown are only from the earnings on Appstores and so increasing it potential to make more money as compared to the play store. App Store is a more digital platform designed for mobile devices on iOS, and is developed and maintained by Apple. That is why it is mostly referred to as Apples App store. The online store for purchasing, downloading and installing software is still anticipating more growth as technology advances. Many people are in need of life changing applications and software’s that will totally make their life easy. Example Google maps just brings the whole world to your hands, you are able to navigate around the world without worrying that you might get lost along the way. Who on earth would not love something that will make their life easy and even their working conditions more fun –filled, and hence a change in lifestyle. The appstore targets android operating devices. The specific features that are developed within stores, such as motion sensors to control games and also cameras that can be used in video calling or on Skype. These applications can be downloaded free of charge or some may include few coins for in app monetization. Some money about 30% goes to the Apple Inc. and the rest goes to the app’s developers and publishers.
The Playstore popularity is also encouraged by the fun filled games and other exciting features that you can download to your device to make it more fancy. An example of this is the Talking Tom, definitely excites you, you are also able to download picture editing tools like kleek, which makes your experience fun filled, as you may edit a photo before even posting it on Instagram.
With technology advancing by the day, many companies are not focusing on popularity, but basing their concept on providing the best services to their clientele and also making frequent innovations that increase their sales, they also identify the need and are able to know exactly what the market needs are. When they have established the needs which are more of basic needs that people would not like to live without, in the world today, they make it their competitive advantage over the rest.