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Snapchat on top to be the top mobile IM of 2014

Snapchat claimed the third spot for the most used apps in the millennial group (18 to 34 year olds) in the United States. According to the latest survey conducted by comScore, the photo messaging app has beaten the…

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Snapchat claimed the third spot for the most used apps in the millennial group (18 to 34 year olds) in the United States. According to the latest survey conducted by comScore, the photo messaging app has beaten the popular Twitter in the top 3 spot.

 

Facebook is still holding onto its number spot with 75.6 percent users, followed by Instagram on the 2nd spot with 43.1 percent users and Snapchat came 3rd with 32.9 percent users and Twitter dropped to the 4th spot with 23.8 percent user base only.

 

Back in November 2013, comScore reported that Snapchat had a close to 12 percent user base only. This app has really risen to popularity this year gaining more than 20 percent to its user base.

 

Snapchat was introduced to the scene not too long ago but it has been successful in penetrating the US, the world’s second largest smartphone market. In addition, comScore also noted that Snapchat’s popularity is growing in the 25 to 34 year old group.

 

Snapchat’s success triggered the launched of two rival apps created by Facebook. First, was “Poke” and the second one was called “Slingshot” which was recently released. Instagram also released its own messaging app called “Bolt”.

 

Fortunately, Snapchat has managed to stand strong and hold onto its reputation, especially in younger generation. A new feature like “Our Story” was also added to this wonderful app. It allows users to take a lot of Snaps (pictures) and then create a narrative story about it. This feature of Snapchat has proven that its use is not limited to just sending short-lived photos.

 

Last year, Facebook tried to buy Snapchat for 3 to 4 Billion and the offer was said to be rejected by CEO Evan Spiegel. Snapchat so far is doing better compared to Twitter, Google +, Pinterest and other big services in United States. This app has a great potential to stay successful for a long time.

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